The Thomas Nelson Fiction team is celebrating three Hermes Creative Awards, recognizing excellence in integrated marketing campaigns across its fiction list:
- Platinum Award for The Summer of Yes by Courtney Walsh
- Gold Awards for The Christmas Ring by Karen Kingsbury, and I Think I Was Murdered by Colleen Coble and Rick Acker
Administered by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards is an international competition honoring outstanding work across traditional and emerging media. Platinum and Gold distinctions represent a high level of creative and strategic achievement.
“Strategy and collaboration across all areas of marketing, publicity, design, advertising, and digital is critical in today’s world,” said Nekasha Pratt, Vice President of Marketing for Thomas Nelson Fiction. “The success of these campaigns was fueled by multiple teams working together to create comprehensive, integrated plans.”
Thomas Nelson Fiction earned a Platinum Award in the “Integrated Marketing Campaign” category for its dynamic book publication campaign supporting The Summer of Yes by Courtney Walsh. Leveraging the excellent work of the author and the editorial division, the team led a complete promotional rollout spanning marketing, publicity, digital, content, and creative development, including media mailers, video, promotional assets, advertising, and campaign graphics. The campaign generated more than 16 million impressions across outlets such as Publishers Weekly, The Nerd Daily, The Seattle Times, Book Riot, and BookBub, among others.
The team also received two Gold Awards in the same category for campaigns supporting The Christmas Ring by Karen Kingsbury, as well as I Think I Was Murdered by Colleen Coble and Rick Acker:
- The Christmas Ring was supported by an accelerated timeline, fast-paced, high-impact campaign executed within a five-month window from final manuscript to publication. The campaign delivered more than 2 billion impressions across outlets including People, iHeartRadio, TalkShop Live, The Bobby Bones Show, Today in Nashville, Parade, and Woman’s World. The novel also reached #11 on The New York Times Best Sellers list and #1 on the ECPA Fiction Bestseller list.
- I Think I Was Murdered achieved more than 8 million impressions through a coordinated campaign encompassing publicity, marketing strategy, and creative assets. Coverage included Kirkus, Library Journal, The Nerd Daily, BookBub, and The Real Book Spy, among others.
“These recognitions are a testament to the creativity and dedication of our team, as well as the incredible authors we have the privilege of working with. Each campaign is built with intention, and it’s rewarding to see that work recognized,” said Margaret Kercher, Director of Publicity for Thomas Nelson Fiction.
These tremendous accomplishments could not have been achieved without the hard work, talent, and dedication of the entire integrated team: Amanda Bostic, Vice President and Publisher; Nekasha Pratt, Marketing Vice President; Margaret Kercher, Publicity Director; Taylor Ward, Senior Publicist; Kerri Potts, Marketing Director; Colleen Lacey, Senior Marketing Associate; Kimberly Carlton, Senior Acquisitions Editor; Natalie Underwood, Managing Editor; Savannah Breedlove, Editor; Fred Sakai, Digital Marketing Manager; Ellie Long, Marketing Manager; Jennifer Workman, Associate Creative Director; and Halie Cotton, Senior Director of Art.
CONTACT: Taylor Ward
Senior Publicist
tel: 615.902.1387
email: taylor.ward@harpercollins.com